
Last week
I wrote about our new releases in 2011. Now it's time to take a look at what was reprinted throughout the year. If you read Steve's
Report to the Stakeholders you'll see that our top priority was to keep
Munchkin and its core expansions in print. With a total of 28 reprints during the year, 24 of which were
Munchkin-related, I think we succeeded. And not every reprint was
Munchkin! By month:
January -- A powerful salvo of reprints ate at our cash flow but guaranteed that
Munchkin fans wouldn't have problems finding their favorite core sets and expansions.
Munchkin Cthulhu,
Munchkin Bites!, and
Super Munchkin were the core set reprints while
Munchkin 2 -- Unnatural Axe,
Munchkin 5 -- De-Ranged,
Munchkin 6 -- Demented Dungeons, and
Munchkin Bites! 2 -- Pants Macabre kept our supply of expansions fully stocked.
February -- Only two reprints this month, but when one of them is
Munchkin Quest, that's enough. (And our next reprint of
Munchkin Quest -- scheduled for release in the third quarter of 2012 -- is already at print.) Whew. Getting that out ahead of schedule clears the decks for new 2012 releases like
Munchkin Conan and the new edition of
Ogre.
Munchkin Impossible was our second reprint for the month (and will also be reprinted again in 2012).
March -- Originally produced in PDF and then POD,
GURPS Mass Combat made its way to store shelves, where it performed quite well. We'll have to try more B&W softcover
GURPS releases in distribution.
April -- Only one reprint, and not even a
Munchkin item.
The Stars Are Right is a puzzle of a game that always eats my brain. Sales are strong and we continue to get great feedback whenever we teach it at conventions, so it was well worth keeping on store shelves.
May -- We reprinted our two biggest, non-
Munchkin sellers,
Illuminati and
Zombie Dice. Star Munchkin reached shelves just in time for the summer blockbuster season.
Munchkin players everywhere shouted "Pew! Pew!" as they fought their way to level 10 in this classic . . . or maybe I'm the only one running around shouting "Pew! Pew!" these days.
(SJ note: No, Phil, you're not alone.)
July -- The
Munchkin Zombies hit store shelves. But . . . the original release was only in March! It sold so well that we ordered a reprint immediately, and it barely got here in time. July also saw reprints of
Munchkin,
Munchkin Booty,
Munchkin Cthulhu 2 -- Call of Cowthulhu, and
Munchkin Cthulhu 3 -- The Unspeakable Vault.
August -- Two fantasy expansions --
Munchkin 3 -- Clerical Errors and
Munchkin 4 -- The Need for Steed -- and one core set --
Munchkin Fu -- made it a light month. We more than made up for that with all of the convention travel in August.
September -- When we sent
Zombie Chibithulhu to print, we took advantage of timing and shipping savings to bring the original
Chibithulhu Plush back to store shelves. Plush has actually done quite well for us -- the
Cthulhu Dice Bag may see new colors in 2012 -- and we'll be revealing more plush toys next year.
October -- A big month. with a total of five
Munchkin releases returning to store shelves in time for Halloween. The big surprise for the month was the
Munchkin Cthulhu Crypts of Concealment reprint (it sold very well when it was released earlier in the year). Joining it were
Star Munchkin 2 -- The Clown Wars,
Munchkin 5 -- De-Ranged,
Munchkin Cthulhu 4 - Crazed Caverns, and another printing of the
Munchkin Boxes of Holding.
And for 2012? The first 17 reprints of the year - yes,
seventeen -- are already at the printer or on their way back to us. I'm only hoping that we've ordered
enough. The 24th printing of
Munchkin is 100,000 copies! But the way you munchkins keep buying them, and sending your friends to get their own, is amazing. Don't stop.
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